synonym to sports and athletism, both Adidas and Nike have been in the business for far too long. They both started out to benefit the struggling athletes. From humble beginnings to being one of the largest and most valuable brands of the world, Adidas has come a long way from making lightweight football boots with screw-on studs to making high-quality sportswear that everyone knows and loves today. Adidas’ endless innovation continues even to this day, their ground-breaking products such as the Climacool range with help regulate body temperature during the performance; the energy boost (a running shoe with a completely different cushioning material) are great examples of this.
Nike, the winged goddess of victory or the huge global sportswear company Today Nike constantly innovate designs and find ways to improve their products to remain ahead of their competitors and be the best.
“Winning isn’t everything, it’s the only thing”
A Brief History
The founder of Adidas, Adolf Dassler was a German cobbler, inventor and entrepreneur. His sports shoe making venture started out as a helping hand to the then-struggling athletes and players of that period. He designed running shoes for the athletes. Beginning with the 1928 Olympics in Amsterdam, Adi’s uniquely designed shoes began to gain a worldwide reputation.
Jesse Owens was wearing a pair of Dassler’s track shoes when he won four gold medals for the US at the 1936 Berlin Olympics.
Started as what was a family business, Adidas has become one of the most prolific and leading shoe and apparel maker in the world.
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s automobile.
The company takes its name from Nike, the Greek goddess of victory. The Swoosh is a sound that we hear when something zips past quickly by our side. This word stands for fast sound, speed, and motion. This is the reason that the logo is in a shape that shows an arch of movement.
Adidas Boost: The BOOST technology returns more energy than any other cushioning material in the running industry. It combines comfort and returns energy at take-off thus gives an excellent running experience. The BOOST cushioning is softer and returns more energy than the conventional EVA (Ethylene-vinyl acetate ). Until now comfortable meant: soft. Energy return meant: hard. Running shoes were either comfortable or fast. The Energy Boost offers both. Light, air permeable and was designed to take the shape of the foot. The Energy Boost is comfortable without hindering.
The studs on the outsole give excellent traction on all soft surfaces without meaning exaggerated pressure points to the foot.
Originally made for football where the tapered shape of the studs gives excellent ground penetration without the usual “stud pressure” force against the foot. These shoes are ideal for outdoor sports activities which require great outsole traction.
Nike Air: When you’re running, you’re automatically creating stress on your joints. Each time your foot meets the tarmac, you send shudders through your bones and muscles. Nike Air technology uses “super gases” encased in urethane plastic to provide the cushioning. The make-up of the gas and the strength of the plastic as well as their placement within the shoe gives great cushioning without losing performance.
Nike Flywire: Unlike the Nike Air technology, Flywire is new, but it’s equally groundbreaking. Instead of looking at cushioning, Flywire is all about the comfort of the whole shoe. Nike wanted to give sportsmen and women exactly the right support for their feet, but without the heaviness that often comes with a denser, fabric-filled shoe. Flywire is the result of many years of research and trial and is effectively a shoe made of thousands of stitches, rather than pieces of fabric.
Kevlar and Lycra are used together in a system that effectively embroiders the shoe, giving extreme flexibility and support whilst being incredibly light to wear. Nike believes that the “second-skin” fit of Flywire shoes could give athletes a real distance and time advantage over those who are using traditional shoes.
Today Adidas is one of the largest and most valuable football companies in the world, a global goliath of the football world. Not only do they focus on athletic performance, they have combined sport, style and fashion, promoting individualism and authenticity in style because they believe sports is a lifestyle than just a hobby, Adidas Originals is a clothing line that dates back to the classic trefoil logo.
Adidas has sponsored numerous players, including Lionel Messi, Zinedine Zidane, Kaká, David Beckham, Steven Gerrard, Gareth Bale, Thomas Müller, Xavi, Mesut Özil, James Rodríguez, Iker Casillas, Arjen Robben, Paul Pogba, Dele Alli, Luis Suárez, Ivan Rakitić, Diego Costa, Mohamed Salah, Roberto Firmino and Manuel Neuer.
Nike has fuelled a large chunk of its budget in brand promotion and endorsements. During this period, there have been many famed and known athletes & celebrities as Nike’s brand ambassadors.
They sponsor more than 150 professional football teams. They sponsor few prominent football players but their most notorious player happens to be the most famous football player in the world-Cristiano Ronaldo & also sponsored association football players such as Neymar, Cristiano Ronaldo, Kylian Mbappé, Zlatan Ibrahimović, Thierry Henry, Wayne Rooney, Harry Kane and Eden Hazard among others.
How do they compare?
- Nike mainly focuses on the brand endorsements to sustain the interest of the already bored customer. While Adidas has claimed most of the European markets with it’s out of the box design.
- Nike apparel and shoe production are wholly outsourced to different companies while Adidas has outsourced its production but the design and development process is based in Germany.
- Both the companies use overseas production so as to cut down on the high production cost.
- Nike and Adidas have enhanced marketing and advertising budget making them the most talked about brands in the world.