Online businesses are the future. And currently a much needed shift from offline to online has indeed accelerated due to the lockdown. Sellers and buyers both have come to realize the importance of online platforms, thus increasing their willingness to make the transition.
If you’re an automotive seller who wants to spike up the success of their online automotive business, then you’ll need to follow a strategy. This will help boost traffic to your e-commerce store, and increase sales.
What should this strategy comprise? Lets discuss!
Establish an Online Presence
In this age of internet, online presence can make all the difference. This can open up new demographics for your business to explore. For younger generations today, a business that can’t be found online doesn’t exist at all.
Having a website isn’t enough – you need to make the interface user-friendly and make the design catchy! The layout and design of your website plays a major role in making a prospective customer stay on the website for longer.
Improve Your SEO
Search Engine Optimization, or SEO, helps improve the ranking of your website on search engines. For example, when someone searches for “cheap auto repair” on Google, a number of search results appear. Does your website appear in the top five or top results? If not, then SEO can help improve this!
SEO is important because research shows that 70% of Google searches end up in the person clicking on a search result on the first page. So websites that rank higher have a better chance of getting clicked on.
Set Up Social Media Accounts
Besides a website, you should also consider making social media accounts for your online automotive shop. The top three social media platforms you should consider are: Facebook, Instagram, and Twitter.
This will give your online business free advertising. And if you go for paid ads, then you can automate posts, target specific audience, and so on. Social media also enhances your reach immensely. This gives your e-commerce business the opportunity to influence millions of customers.
Schedule Advance Appointments
When customers come to avail a service, schedule their next appointments in advance. If someone’s coming to get their air conditioner fixed, give them a date to come again so you can check their A.C again.
Remind the clients that automobile maintenance is not a one-time task. It’s an ongoing process and you can help keep their cars in optimum condition.
Give Incentive for Referral
Word of mouth is still one of the best forms of advertising. 92% of the consumers say that they trust it more than anything else. But telling your customers to refer your service may not be enough for them to actually do it.
You can incentivize them. For example – take your customer’s name and contact information on a form, and inform them that if any customer comes and mentions their name, then they’ll be subject to a free oil change or some kind of discount. This will help achieve your goal which is to increase the number of customers visiting your automotive shop.
Encourage Customer Reviews
Positive customer reviews always help attract new customers. Prospective customers are always looking for reasons to select a certain shop, and customer reviews play a big part in that decision making.
So give your customers a nudge to leave some positive feedback on your website and social media platforms. This will do the trick in bringing new visitors to your online store!
Expand Your Business Online with Daraz Seller Program!
Daraz’s seller program gives you the chance to become a part of South Asia’s biggest online marketplace! On Daraz, you get access to millions of customers you can sell to!
How to Become a Seller on Daraz?
The registration process is as simple as it gets. Just SMS “Daraz” space “Name” to 7575 to register as a Daraz Seller!
You can also visit the Daraz Seller Sign Up Page on Daraz website where you can sign up as a seller.
What Are the Benefits of the Daraz Seller Program?
If you want to expand your business and become a successful seller, then the Daraz Seller Program is the answer to your calling!
With Daraz’s facilities and complete transparency, your business will be soaring to new heights in no time. Daraz also offers in-mentoring to new sellers, giving them the knowledge needed to succeed as an online seller.
Here are a list of facilities you get to enjoy as a Daraz Seller:
- You can reach million of customers all across Nepal.
- Daraz’s express sign-ups allow new sellers to start selling quickly.
- All Daraz sellers have access to analytics tools to help optimize their respective online ventures.
- There’s no listing fee. You only have to pay when you sell.
- You get reliable and fast shipping for your orders.
- You can rest assured with secure and timely payments.
- You have professional services available for you 24/7.
Start selling on Daraz today and your online business will succeed like never before!